NUI is a fashion brand built on the belief that fashion is a celebration of who you are. Inspired by evolving trends and the spirit of self-expression, NUI designs accessories that make everyday style feel playful, confident, and personal.
Founded by Ishti Agrawal, the idea behind NUI was simple — fashion should be fun, exciting, and accessible to everyone.
Some of my earliest memories of fashion are from childhood — raiding my mom’s accessories, getting dressed up, and doing little fashion walks around the house for my family. Accessories have always felt magical to me.
Growing up, loving yourself isn’t always easy. But fashion was always a way for me to express who I already was — bold, experimental, and playful. It wasn’t about changing myself; it was about celebrating myself.
That belief is what inspired me to create NUI — a brand built on the idea that fashion should be a celebration of who you are.
— Ishti Agrawal
Founder, NUI